It didn't take long after Demask opened its doors for it to hit the headlines after a member of the British royal family was spotted at one of the early Europerve parties and pictures appeared on the front page of the now defunct News of the World.

In 2004 Demask hit the headlines again in the notorious Super Bowel Nipple Gate. Janet Jacksons 'wardrobe malfunction' lead to a hasty press release denying any Demask collusion. New York Post Story

Demask clothing has appeared in numerous international fetish magazines such as Marquis and Skin Two and also in nationally renowned magazines such as Nieuwe Revue and Panorama. Dutch tv celebrity Anna Nooshin recently appeared in the popular dutch magazine Linda which prompted many phone calls to the shop asking for the same outfit.

Below is a selection of interviews from the past few years