As a pioneer in the field of exclusive fetish wear and high quality latex clothing, the first Demask shop already opened its doors in 1990 in Amsterdam. Right in the middle of the exciting red light district and the heart of the historic city, the shop evolves in a short time as a special attraction which is worth a visit, especially for tourists. The exclusive designs are manufactured in the tiny workshop in the basement and sold on the first floor of the shop. Demask develops quickly into a unique supplier of high quality fetish wear, especially latex. The products prove themselves through their versatility and luxury. The Demask products soon become popular in the fetish scene and there is great demand for the stylish items. The Demask label quickly captures a unique place in the Dutch fetish scene and also elsewhere in Europe, including the opening of a store in Munich & Dortmund. It is not long before the humble workshop can't keep up with the increasing demand of latex products and they move to a larger studio.
The fact that Demask is also popular with famous stars is proven by the Superbowl "incident" involving Janet Jackson wearing a latex Demask corset: The show suggests that Justin Timberlake, singing his hit song: Rock your body "accidentally " rips one of the cups from the corset, coincidentally at the words : "Better have you naked by the end of this song". On August 1, 2011 two new enthusiastic entrepreneurs take over all Demask activities and become owner. They are The Dutch couple Anton and Louva (the famous French fetish model). They take care of a large number of changes and innovations: Louva starts her classy and colourful latex couture line “a la Parisienne”. In November 2011, they organize an impressive show at Wasteland; one of the longest running and largest fetish events in The Netherlands. They also organize several other spectacular shows at home and abroad; including The SubRosaDictum in Germany in 2012, 2013 and recently in 2014. Several times they make an appearance in the company of beautiful rubber clad models at openings and exhibitions, book presentations etc. including renowned artists and photographers like Gernot and Peter Czernich.
STATS & FUN FACTS
OVER MORE THEN 30 YEARS EXPERIENCE
WE HAVE MORE THEN 2.000 PRODUCTS MAKING US THE BIGGEST FETISH BRAND
WE HAVE SHOPS IN AMERICA, EUROPE AND ASIA!
SUPERBOWL NIPSLIP WEARING DEMASK (nobody can take that from us)
GOT IDEAS? WE GOT EARS!
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